How do we build your brand?
At QM Design Group a lot of the work we do involves helping businesses create strong brands. Whether we are creating an identity for a new company or broadening the scope of an existing one, we strive to create simple, efficient and long-term solutions.
What is a brand identity and standards? Brand identities are the visible elements of a brand such as colors, design, logo, name, and symbols that together identify and distinguish the brand in the consumer’s mind. Brand standards are a set of guidelines to help companies and their affiliates communicate the look, feel and representation of an organization. Brand standards are put into place so that wherever your target audience is receiving your message, it remains consistent.
So, how do we build a brand that your customers will remember and that will stay true to your company’s values and communicate its personality? By working with clients to thoroughly analyze client objectives and the realities of today’s marketplace. Through building a relationship with our clients and working through a process that unveils your brand.
Our first step is to listen and then listen some more. We will examine your business and goals and work together to uncover the story that will be the support behind your brand.
We will work together to determine your position in the marketplace, identify who your competition is, and create a game plan that will set you apart from the rest.
This is where your brand becomes a reality. Where we begin to create your “Visual Voice”, the voice your company has when you are not there to speak for it.
Brand strategy now comes into play. Your Visual Voice will be heard through the creation of your sales and marketing materials to your website and every other piece of supporting collateral.
Now it’s time to make it tangible. We love taking your project from concept to completion. We have your marketing materials professionally printed and delivered to your door. We also offer professional mailing services for any direct mail needs.
- Tagline Development
- Brand Identity
- Brand Standards
- Logo Development
- Identity Systems
5 reasons to work with us:
- You are looking to elevate your company’s brand.
- Your brand’s visual identity is dated and needs to be freshened up.
- Defining and communicating your story has been a challenge.
- Your brand is inconsistent across all of your marketing materials.
- Your sales team lacks the proper tools to do their jobs.
Ready to roll? Please fill out our new client intake form and let’s get started!