Where Strategy
Meets Creativity
QM Design Group brings bold ideas and
boutique precision to every brand we touch
Where Strategy
Meets Creativity
QM Design Group brings bold ideas and
boutique precision to every brand we touch
Hillary Broadwater is the visionary force behind QM Design Group, a woman-owned, award-winning design and branding studio known for its bold creativity and boutique precision. With over two decades of experience, Hillary has helped companies, from Fortune 500 giants to luxury real estate firms and startups develop compelling visual identities that spark connection and drive results.
A graduate of Art Center College of Design, Hillary honed her craft as Creative Director at AIMS Multimedia and later Discovery Education, where she led visual strategy for national educational campaigns. That experience taught her how to balance creative vision with business impact, a skill she brings to every client relationship today.
Hillary’s mission is simple: to help brands find their “visual voice” and express it in a way that feels true, intentional, and memorable. Clients value her ability to listen deeply, collaborate closely, and translate big ideas into clear, compelling visuals.
Beyond client work, Hillary is deeply committed to her community. She serves on the Executive Board of Directors for the Valley Industry Association (VIA) and is an active member of the American Advertising Federation (AAF) and Soroptimist International. She also donates her creative expertise to local nonprofits, including Circle of Hope, the SCV Senior Center, and the WiSH Education Foundation, helping purpose-driven organizations amplify their missions through strategic design.
How We Help You Stand Out
At QM Design Group, we bring clarity, creativity, and craftsmanship to every project. We collaborate with top-tier talent, writers, photographers, illustrators, developers, printers, and fabricators, to turn your ideas into thoughtfully executed solutions that elevate your brand and set you apart.
Whether you’re launching a new venture or refining an established presence, we guide your project from concept to completion with insight, intention, and attention to every detail.
Brand Strategy | Brand Identity | Art Direction | Print
Web Design | Packaging Design | Direct Mail
Sectors & Clients
We don’t limit ourselves to one industry, we work with brands across diverse sectors that share a common thread: a commitment to excellence and a desire to stand out. Our clients typically seek a premium aesthetic that speaks to discerning, time-conscious audiences who value quality and authenticity. Over the years, we’ve developed deep experience in luxury real estate, legal services, fitness and wellness, education, and beyond.
What Drives Us
At QM Design Group, our values guide every project, every partnership, and every creative decision. They keep us grounded, inspired, and focused on what matters most: doing work that connects, elevates, and endures.
People First
We’re in this business because we genuinely love helping people succeed. Whether it’s solving a creative challenge, offering strategic guidance, or being a trusted partner through a rebrand, our work is rooted in service. Your success is our success.
Collaboration Over Transaction
The best work comes from strong relationships built on trust, respect, and open communication. We’re not here to hand off a deliverable and disappear—we’re here to walk alongside you as creative partners, listening closely, sharing what we know, and celebrating every milestone together.
Clarity Drives Creativity
Great design starts with great communication. We take the time to understand who you are, what you do, and why it matters—because every detail informs the story we tell visually. Clear, honest dialogue keeps us aligned, strategic, and impactful from concept to completion.
Purpose-Driven Design
Creativity is at the core of everything we do, but we don’t believe in design for design’s sake. Every choice we make must serve a purpose, solve a problem, and resonate deeply with your audience. That’s where design becomes powerful.
Thoughtful Process
We believe great work is fueled by intention, not burnout. We build space for reflection, refinement, and creative problem-solving—because rushing doesn’t serve you or the work. Our process is designed to deliver excellence without sacrificing care or quality.
Let’s start the conversation.
Your brand has a story worth telling.
Did you Know
When Hillary launched QM Design Group after her time at Discovery Education, choosing a name was one of the first big decisions. The answer came from the two people who inspire her most—her sons, Quinn and Matthew. Their initials became the foundation of a business built on purpose, creativity, and the belief that great work starts with what matters most.